Toji Sake Finds Inspiration From Zen Gardens


Melbourne-based design agency, Swear Words designs the newest bottle for Toji Sake. The packaging is a soft black with a black label that showcases a similar design to one on the bottle – heavy black lines with clear lettering. 

"Inspired by the symmetry and order of Zen gardens and the perfect raked lines produced during the drying process of Sake rice, Toji’s identity and package balances the need for both a strong shelf presence, and a profound respect for tradition. All grids and proportions are a homage to Japanese architecture and derived from the 2:1 Tatami mat ratio."


Agency: Swear Words
Designers: Tom Clayton, Maegan Brown, Holly Worthington
Creative Director: Scott Larritt
Location: Melbourne, Australia