Pearlfisher's Challengers & Icons Series: An Interview With Simon Boas Hoffmeyer of Carlsberg

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"With any sustainable innovation, you have to ask yourself what the issue is that you are trying to solve and focus on it - rather than just doing something because it might be interesting or sexy."


Simon Boas Hoffmeyer, Sustainability Director at Carlsberg, shares his plans for achieving Carlsberg’s sustainability goals and zero carbon emissions by 2030, through its new Together Towards Zero initiative. Speaking to our Strategic Creative Director, Jesper von Wieding, Simon discusses why integrating sustainability into all business models is now crucial to creating a successful business.

Simon’s advice for integrating sustainable change meaningfully and successfully:

“Showing swift action, making it concrete and continuing to communicate and engage employees, and the outside world, is absolutely key to making positive change happen.”