SDCO Changes The Olive Oil Game With Brightland
By: Casha Doemland
Whether you're a world-renowned chef or you're just cooking for one in your tiny studio apartment, odds are you use olive oil a few times a week to get things going.
What's more, you probably don't spend too much time hunting for the perfect olive oil. Maybe you toss at random into your grocery cart because, for the most part, all the branding is the same. Clear glass bottles with a gold cap, or maybe a dark green bottle with a screw-on lid.
Well, times are changing and Brightland, a California-based olive oil company, is inviting you to change with it.
"Brightland was born out of the desire for better, more honest food production – and a deep belief in the land and what it provides," says Amy Pastre, Creative Director and co-founder at SDCO Partners, a multi-disciplinary studio of designers, developers and thinkers.
"As wellness advocates and purveyors of locally sourced, authentic ingredients,” continues Amy, “Brightland is out to remake the American olive oil industry by crafting the highest quality, custom-blended extra virgin olive oil that's audaciously nourishing for your body, heart and soul."
"Awake and Alive, Brightland's two custom brands, are packaged in minimalist powder-coated bottles. Because the small-batch olive oils are sold directly to consumers, we knew the shipping packaging had to as thoughtful as the olives," shares Courtney Rowson, SDCO’s other creative director and co-founder.
Additionally, SDCO wanted to design a bottle that stood out on a shelf of traditional olive oil bottles. Thus, a bright white bottle featuring typography and strategically placed abstract art was produced to help the customers experience something new.
"The Brightland identity was inspired by the shape of olives and the audacious flavors of the oils," says Pastre. "The abstract shapes and vivid colors help bring this to life and are used throughout the print materials, website design and packaging. The aesthetic and verbiage were also inspired by breezy California days and the clean, health-conscious mentality of the target audience."
As for the flavors, Awake is made with handpicked Arbequina olives and is perfect for soups, pasta and roast chicken while Alive comes from Arbosana and Arbequina olives and has a nuttier taste that works well with spinach, dressings and baked goods.
Bottles can be purchased individually based on flavor, as a duo for both and even a quarterly subscription that allows you to save while receiving the goods directly at your door every three months.
Brightland is the perfect bottle of EVOO for chefs or anyone who likes to host the occasional dinner party. Not only does the bottle stand out, but it adds a pop of style to your kitchen, unlike the traditional olive oil containers that look mostly the same. Plus, Alive and Awake add all the necessary flavors from nutty and smooth to herbaceous and grassy to get your dish exactly where it needs to be.
LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.