Petcurean Releases a New Line of Meal Mixers For Your Precious Ones


Petcurean has come out with a new range of meal mixers in order to spice things up for all the precious furry ones out there.

“‘Solutions for your pet’s unique dietary needs’ is the mantra for Petcurean’s GO! line of products, from kibble to stews and pâtés. Every recipe is created especially for pets who are fussy about their food, who need a grain-free of higher protein diet, and for those requiring a recipe with unique proteins and functional ingredients.”


“The GO! Solutions™ Meal Mixer line features four specialized recipes for dogs: Digestive Health Turkey Meal Mixer™, Hip & Joint Support Pork Meal Mixer™, Skin & Coat Care Salmon Meal Mixer™, and Weight Control Turkey Meal Mixer™. Each recipe is made with freeze-dried nutritional and functional ingredients including single source primary proteins and whole fruits and veggies that you can see.

Petcurean’s GO! Meal Mixers can be added to kibble, stew, or pâté, or served as a convenient and healthy treat.”


“Along with the new prominence given to each solution and recipe on the front panel, an icon panel identifies key product attributes such as the freeze-dried, premium protein and grain-free recipe. Printed on matte silver foil substrate with a unique clear window on the outside seam of the pouch pak, the line continues the GO! Packaging system while carving out a unique format for Meal Mixers.

Subplot was responsible for all concept, design and production of the packaging, as well as the Trade Launch at Global Pet Expo in March, Retail and Trade displays, and an ID system to drive all retail and consumer promotions.”


Design Firm: Subplot Design Inc.

Client: Petcurean Pet Nutrition, Jaime Turkington

Creative Directors: Matthew Clark, Roy White

Designer: Matthew Clark

Writer: Pete Pallet

Illustrator: Pet Icons: Matthew Clark

Photographer: GO! Packaging Pets: David Ellingsen

Prepress: Subplot Design Inc, Petcurean

Printer: Packaging: WJ Packaging Solutions 

Location: Vancouver, Canada