Give The Gift Of Wine With Baby Brunello


By: Casha Doemland


Have you ever rolled up to a party with a bottle of wine and felt like it wasn't enough? Or, perhaps upon arrival, you glanced at the counter and realized everyone had the same idea as you? Well, it's officially time to step up your wine-giving game with a personal touch by Baby Brunello.

"Baby Brunello is a unique modern-day time capsule created to replace the letterpress card usually attached to a gifted bottle," starts Neil Rodman, designer at The White Room. "It provides people with a more opulent and meaningful way to showcase cherished bottles and mark special occasions. A scroll is placed inside the capsule recording key attributes about the wine itself and conveying a personal message to read later."

As for the name, it’s derived from Brunello di Montalcino and Rosso di Montalcino wines, with the latter being affectionately known as Baby Brunello. "With that name, everything seemed to fall together as we started to develop ideas around celebrating major life milestones with our new product," says Baby Brunello founder Justin Kimball.

Little did the duo know, the process to create such a heartfelt gift would be more extensive and time-consuming than they originally anticipated.

"Shelf presence became a crucial aspect of our research along with reviewing luxury wine packaging positioning," says Rodman. "An elaborate document was created to show brands in the marketplace that weren't necessarily parallel products but focused on speaking to the luxury demographic."

After establishing the positioning, a further strategy was developed to determine the look of the product as well as where to source the materials to match.  This proved to be a challenge because the tubes were sourced from China, slowing the entire process.

They also wanted the product to be completely sustainable – there's a glass tube,  a bamboo top, and the paper is from Neenah's box line. Not only is it recyclable, but it's also made from post-consumer waste.

"When we started designing the packaging, we came up with three completely different concepts based on our market findings," states Rodman. "It was very important for us to have this product stand out while still maintaining a high level of sophistication. Every design element was considered including patterns, the logo and how it could work with a rotation of imagery, and so on."

The importance of rotating imagery is linked to the series of commemorative occasions such as weddings, corporate gifts, birthdays, baptisms, childbirth and collectors because each should transcend the occasion as opposed to being generic.  So, five backgrounds in varying vibrant colors were produced to reflect just that.

Plus, if you're gifting to the collector, the capsule is the perfect identifier that will simultaneously warm the heart with its personalized message.

You can do no wrong when giving the gift of wine, but it's time to put on those big boy or girl britches and elevate it with a unique and personal touch. No more showing up to your dinner parties or picnics with naked bottles.  


LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.

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