Ben & Jerrys Redesign

Ben & Jerry's redesign maintains it's iconic brand design and personality with a slight modern update that clarifies the brands premium ingredients. 


"Task - To redesign the global Ben & Jerry’s portfolio to elevate clarify its premium ingredients without losing the iconic brand personality.

Scope - Packaging design, identity refinement,
brand architecture."

"Solution - A refined and ownable brand expression for Ben & Jerry’s globally, clarifying the brand’s messaging, unifying the brand across territories and creating a more consistent and premium feel across all segments."

Designed by: Pearlfisher
City: New York