Rio Coffee

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"In a crowded and ever-expanding market, the Rio Coffee (Australia) retail packaging aims to grab the coffee drinker by depicting the entire coffee experience, from the mighty stallion kick to the smooth comfort of the armchair. The solution is simple and clean in appearance, a welcome change in any supermarket coffee aisle, yet speaks strongly through intriguing imagery, telling the consumer exactly what to expect in their cup." We think that Voice has created a truly unique design for Rio Coffee, instead of going for the common motive of coffee packages - whole beans, berries, gritty type and eathy tones, they went with a strong, bold visual that represents the entire coffee experience over the emphasis on the eathy quality. 



 Designed by Voice (Adelaide, Australia)

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