Starbucks 3 Region Blend

I spotted this "Fresh and Lively" package design for Starbucks 3 Region Blend at the Union Station store in LA. I quickly snapped a photo in line. After a brief reach out to our friends at Starbucks, we have an exclusive look at the design.

 

 

"Here for a limited time, this complex coffee originates from the world’s three treasured coffee-growing regions. After gathering the finest arabica beans at their peak of flavor, we harmoniously blend and roast them together as one. With floral, citrus and herbal notes, this medium bodied blend is the perfect companion to a delightfully sunny day."

Designed and Executed by The Starbucks Global Creative Studio. 

*Mike Peck, Creative Director, Packaging, Starbucks Coffee Company is one of our speakers at The Dieline Packaging Design Conference 2013