The Fox with the Golden Fur

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This design is so amazing. I love the interactive quality of making different landscapes & scenery with the placement of the chocolate bars.

"Each year we start from scratch to create a fully original artwork that is both cultural snapshot and talent showcase. “The Fox With the Golden Fur”—a storybook and paper-cut shadowbox with illustrations on custom chocolate wrappers—sprang from popular culture’s latest romance with fantasy and fairy tale. The idea also meshed nicely with our interest in storytelling and simple elegance. While the end result is always shared with our friends during the holidays, the exercise is focused on working within long-standing constraints: make it interactive, make it relevant, and make it hold one pound of chocolate."



Creative Directors: William Burns, JoEllen Martinson Davis, Jessica Ward Hill
Art director: William Burns, JoEllen Martinson Davis, Jessica Ward Hill
Designers: Todd Schneider, Jennifer Wollak
Writer: Megan Auld-Wright

Designed by Ultra Creative

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