Craft beer and whiskey have certainly situated themselves as a favorite in the younger to mid-20s crowd, but vermouth? It might just be making a comeback, too. We spoke with Sébastien Bisson of Polygraphe on their work for Rouge Gorge Cider Vermouth, how to build ideas rather than starting from scratch, and dealing with an ever-changing design brief.
jones knowles ritchie was behind the design for this clever, art-deco inspired booze-free brew for Budweiser. This take on non-alcoholic beer takes direct inspiration from the American Prohibition Era of the 1920s, a time when consuming alcohol was considered illegal.
Public Group took cues from clothing sizes for this clever concept for skim, 2%, and whole milk. By taking something that is recognizable by many people around the world when associated with one industry and mixing it into a different one entirely gives it a refreshing and smart approach. Clean lines and bold colors help SML Milk to stand out, and embossing encourages the consumer to reach out and hold the carton in their own two hands.
Seagulls have a reputation for being pesky while you’re trying to relax on the beach, but we can’t help but find Hoppy Seabird absolutely adorable. Designed by Limegreentangerine, the bottles have a memorable bird icon on the front who also appears on the back of the label with a bit more personality. Each beer variety has its own coordinating color, which combines with the illustrations to give it a playful attitude.
How have you behaved this year? J. Walter Thompson Toronto designed a clever sauce kit that lets recipients indulge based on if they’ve been good or bad. Relying heavily on bold, confident fonts, the packaging embraces a bit of holiday spirit without any of the traditional Christmas-y elements.
Now this is a whiskey. Inspired by prohibition-era whiskey bottles, David Cole Creative has designed the impeccable Minor Case Rye Whiskey. Everything—from the font choices to the slightly yellowed label, the embossed glass to the copper accents—truly transports the consumer to a completely different time and place.
In the final part of a 4-part series, we're diving into the very beginning of Soylent, the futuristic meal replacement created by Rob Rhinehart. Learn more about the mistakes that were made along the way, what the team wishes they'd done differently, and what's in store for the future of Soylent. View Part 1, 2, and 3.
Siegenthaler &Co designed the packaging for Selva Nevada, an artisan ice cream company that rescues the flavors of Colombian biodiversity. It is only fitting then that the packaging features beautiful illustrations of plants and flowers.
Russian studio Just Be Nice designed the packaging for O12 Protein bars.