ABOUT THE DIELINE

 


The Dieline recognizes the absolute best in packaging design worldwide and brings awareness to the immense value that lies in well-designed brand packaging. Established in 2007, The Dieline believes that impeccable packaging directly informs the success of a product or brand. As the premiere resource in the industry, brand owners, consumers, marketers, agencies, in-house creatives, students, and enthusiasts around the world turn to The Dieline for recognizable, trusted, and valuable design content.

The Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world. By creating a platform where the community can examine projects, learn more about the design process, and stay informed of trends, it encourages designers and brands alike to question their own work and hold themselves to the highest standards possible. In addition to TheDieline.com, The Dieline also runs The Dieline Conference in partnership with HOW Design Live, and the annual The Dieline Awards, a global competition that recognizes the world’s best consumer product packaging design.
 

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Andrew Gibbs

CEO, Founder

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of The Dieline, the #1 website for packaging design he founded in 2007. Andrew started The Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded The Dieline Conference, a program of case studies and industry best practices for creative professionals in the packaging design industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. 

In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA. Andrew was named Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2017, Andrew was nominated for the “Design Mind” National Design Award by the Cooper-Hewitt, Smithsonian Design Museum.

 
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JESSICA DESEO 

Partner

Jessica’s always had a love for design.  A creative cookie since her first set of scented markers.

After graduating from the Art Institute of California - Orange County in 2005, she started her first job as a package designer and has worked as designer for 10 years. Working in a variety of roles and specifically as an in-house package designer for a variety of fortune 500 companies. Her love for packaging has lead her to have a leading role at The Dieline. 

When she isn't designing, she's traveling, hiking, cruising the beach on her bike, or playing with her lovable dog Winston.

 
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THERESA CHRISTINE

Managing Editor

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa's writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.

 
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NATALIE MOURADIAN

Graphic Design Assistant / Editor

Natalie’s love of design started when she discovered drawing from a young age. She pursued her passion for creating things at California State University Northridge where she got her degree in art. She’s worked on a variety of projects as a graphic designer and loves the process of learning new things through observation. She also loves to buy things solely based on how nicely they’re packaged which has led her to The Dieline. 

When she’s not working, Natalie loves going to concerts and eating sushi. 

 
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Bill Mccool

Editor

Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he's not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

 
 

EVELIO MATTOS

Contributing Editor

Evelio is the Creative Director of Design Packaging Inc., his reputation as one of the leading structural and visual packaging designers for international retail brands has led to successful collaborative partnerships with luxury brands spanning industries from fashion & beauty to wine & spirits. His extensive knowledge of processes, materials, manufacturing, and budgets, in addition to design, has led he and his team to become a trusted source in the ever-evolving world of retail. Evelio’s co-authored book series Packaging & Dielines: The Designer’s Book of Packaging Dielines, a free resource in partnership with TheDieline.com continues his personal mission of supporting and building a global design community through collaboration and education.

 
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ELIZABETH FREEMAN

Contributor

Elizabeth has always had a passion to create, but also the knowledge that the unique approach is often the best. Before finding her calling at The Dieline, Elizabeth worked for a Los Angeles-based graphic design company and as a writer for Day O Productions. However, it was while pursuing a degree in Fine Arts at Pasadena's Art Center College of Design, she learned the value of alternative perspectives and approaches to art and design.

With a passion that goes beyond the design world, Elizabeth finds inspiration through baking, traveling, storytelling, and weekly morning hikes with friends. Elizabeth believes that what separates a good designer from a great one is the ability to push themselves out of their comfort zone.

 

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The Dieline is located in Highland Park

The Dieline
5012 1/2 York Blvd

Los Angeles, CA 90042