TaylorMade is loved for its 40-year history of developing innovative, performance-driven products for amateur and professional golfers alike.Read More
SAVE THE DATE! SVA Masters in Branding is having an Open House November 3rd. RSVP Today.Read More
Crafting the finest, pure cotton papers since the late 1870s, NEENAH is ready to elevate the cotton fiber paper category with their new line of Cotton Papers.Read More
When Design Strategist and Partner at Nucleus Gena Cuba wanted to expand her skill set and dive deeper into design strategy, she began considering graduate school options.
SVA was the clear standout.Read More
It is no small thing that Tiny But Mighty popcorn exists today. The roots of the heirloom corn from which it is made reach back to prehistoric America.Read More
The coffee industry is percolating as more and more consumers crave a cup of hot joe. And with the demand for this popular beverage, it’s a great time for enthusiasts of exquisitely designed packaging.
Good packaging seduces the consumer, but Bond and Lillard seduced us.Read More
It’s hard to ignore the rise of the cannabis industry and it’s becoming even harder to stand out in a crowded marketplace. That’s why many companies are turning to custom packaging as a way to market their products.Read More
When the University of the Ozarks, a small private college in rural Arkansas, needed to increase enrollment numbers they knew they needed to forget the traditional approach of sending out a printed publication or formal letter to prospective students.Read More
This year marked the seventh year of students for the School of Visual Arts Masters in Branding program cofounded by Steven Heller and Debbie Millman in 2011. As 2017 draws to a close, there is much to celebrate for the faculty, students, and alumni.Read More
Come join us on Saturday, November 11th from 2pm-5pm, at the Branding Studio for an engaging, information-packed afternoon where you can meet the faculty, staff and alumni to find out everything you ever wanted to know about the Masters in Branding program at the world renowned School of Visual Arts in New York City.Read More
When thinking about beer, what bottles come to mind first? Is it Heineken’s emerald green bottle and iconic red star? Or does Pabst Blue Ribbons’s jaunty red diagonal sash line bring back memories? Maybe Samuel Adams saluting cheers with his metal stein full of frothy beer? These visual cues, and the memories we associate with them, help us keep this brand information stored, often for a lifetime.Read More
As trend leaders and enthusiasts, designers have a natural inclination to move with the times, and their ‘of-the-moment’ design aesthetic wants to reflect that. To them, the inverse can feel like “bad design.” This approach in packaged goods is often visually aspirational, and can be an effective way for a brand to spark new consumer love.Read More
Please join us in NYC at the SVA Theatre for the repositioning of the American Dream through the lenses of Capitalism, Immigration, Technology, Commerce and The Pursuit of Happiness.Read More
When it comes to creating the look of a new spirit, the challenge to tell the story of the product can be daunting. But by examining case studies closer and examining the steps other spirits brands have taken, it's possible for designers to find a clear plan of action.Read More