“Speaking from our hearts—Syria would be our favourite location to base our company,” Mohammed Wattar, co-founder of ALEP Studio confesses. Unfortunately, due to the conflict and other circumstances, this is not the reality and they currently operate out of Cairo and Istanbul. We spoke with Wattar to learn more about Syrian culture and how it influences the design work at ALEP Studio, design trends, where the team turns to for inspiration on a daily basis, and more.
In our mass-market, multinational-led world, the consumer is still just an individual. And as brands grow, the level of connection to the individual diminishes. The basic human instinct to be social and connected does not dissipate in a commercial transaction. We all want to feel connected to the brands we patronize and the products we use, so to satisfy this desire (without losing scale) brands continue to seek ways to offer variety. After taking a closer look at the trend of Uniqueness in The Dieline's 2017 Trend Report, we put together 20 amazing packaging designs that create a more personal relationship between the product and consumer.
Here’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about retailer asks along the way, but when it’s time to present to the customer you get thrown for a loop at the 11th hour. The ask(s) seems out of left field and you struggle to see a solution. Let's dive into the three angles you should consider: your point of view, your sales team’s, and of course, the retailer’s.
In honor of Earth Day taking place this Saturday, we've found some inspiring examples of sustainable packaging design. These projects feature materials that aim to cut down on waste. Take a look and get inspired to help make the world a little greener.
P.F. Candle Co. has bootstrapped from the beginning. If you’re curious to learn more about how founder Kristen Pumphrey turned her passion into a well-known and loved brand now sold in Target, West Elm, Urban Outfitters, and more, then read on. This is Part 3 of a 4-part series where Pumphrey shares making money work as a new business, tools that have been invaluable in running P.F. Candle Co., the importance of crafting a story, and more.
Childhood memories might be difficult to recall, but people can vividly remember when they received their first Nintendo console. Incredible packaging links each Nintendo iteration with a common thread. Let’s take a retrospective look at the Nintendo 64, the Wii, and the Switch, on how Nintendo’s packaging has progressed, while maintaining that same value.